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Alfreda is a London-based alt-pop artist and performer whose work fuses theatrical pop, spoken- word, and surreal storytelling. Known for her immersive live shows and sharp, self-aware humour, she is building a distinctive artistic world that lives across music, performance, and film. She holds a quarterly residency at House of Koko with her cabaret series Bedroom Tales - a cult favourite blending music, characters, and confessional performance. Her live reputation includes sold-out headline shows at Servant Jazz Quarters and The Shacklewell Arms, with an expanding audience drawn to her bold concepts and emotionally candid writing. Throughout 2026, Alfreda is rolling out her new project TEASERAMA - a connected universe of singles and visuals depicting the 'greatest show that never existed.' The campaign unfolds over the first half of the year, leading into an album and an ongoing UK and European tour, playfully branded as her “world tour"